Free Tool
PRD Template
Define what you are building before you build it.
Fill in each section. Your PRD assembles in real time. Copy and paste it into any AI tool.
No account required. Used to define 20+ shipped products.
Why This Project?
Why does this project exist? What are you trying to achieve?
What You Know
What do you know about the problem? Ground this in evidence.
Problem Statement
State the problem in 1-3 sentences. No solution language.
Common mistake: people describe what they want to build instead of the problem it solves. Pull back to the problem.
Who Is This For?
Name your users. Be specific enough to picture a real person.
Common mistake: people describe a category ('creative professionals') instead of a person.
Why Now?
Why this project now instead of three months from now?
How You'll Know It Worked
What does winning look like? Define it so you can answer yes or no.
Assumptions
What have you assumed? Name every assumption.
Common mistake: people skip this entirely. It's the most dangerous section to leave blank.
Requirements
State requirements as problems to solve, not features to build.
Out of Scope
What is this project NOT?
Open Questions
What don't you know yet? This is the most honest part of the document.
User Experience Strongly Recommended
Describe what the person does when they use this. AI doesn't infer user flows.
Next step
The PRD defines what. The Creative Brief defines how.
This template tells AI what you are building. The Creative Brief tells AI how it should look, feel, and behave — voice, visual direction, interaction patterns. Together they give AI everything it needs in one pass.
Get the Creative Brief — $9.99Includes the Creative Brief template, a worked example, and system prompts for using both documents with AI.